To launch the international Year of Biodiversity, the UN Conference on Trade and Development (UNCTAD) hosted a two-day conference and eco-fashion show that yours truly participated in Geneva, Switzerland on 20-21 January.
My panel addressed the role of you – the consumer – in growing the eco-fashion market which while still relatively small (less than 1% of the fashion trade) is growing rapidly. I have not found a source I trust that estimates the growth of the ethical fashion market globally – the good studies are either UK or Euro-centric – but nonetheless data suggest growth is robust.
I emphasized the need for eco-fashion brands/designers to convey a clear, simple message of the impact of the product on the environment and humankind and for a standardized method of certifying the ethical claims of a product. Made-By, a UK mark has an impressive model – founder Allana McAspurn also presented at the UN – but so far only covers a limited number of brands. UNCTAD economist Sophia Twarog, however, reminded me how absurd it is that businesses seeking to minimize harm or to even benefit the environment are forced to certify their virtue while polluting companies are not required to prove or disclose anything about their production methods.
In the fashion show I wore a beautiful dress by The Battalion made from bamboo and organic cotton and a super cute fair trade silk mini-dress by Edun (above). My look was accessorized with jewelry by a.d. schwarz (right). a.d. schwarz forges handcrafted pieces from African hardwoods sustainably harvested from the Miombo Forests of Mozambique. Designer Allan Schwarz gave me two bracelets made of African Black Wood that make the most beautiful sound when they clink against each other…






